Artificial Intelligence is Revolutionizing Local Marketing Fast - BrandMuscle

Artificial Intelligence is Revolutionizing Local Marketing Fast

Artificial intelligence (AI) has come a long way in the last few years, and the opportunities feel endless. Which can be a good and bad thing...

There’s no lack of innovation or fun prompts you can feed Chat GPT – but how will AI impact your day-to-day? And how can you best harness its power to boost results?

Here’s what you need to know: Artificial intelligence is revolutionizing how businesses approach their local marketing strategies. Through generative AI, machine learning-based recommendations, and AI-assisted workflows, local businesses can find new ways to reach potential customers with targeted marketing campaigns that are more effective than ever before.

Local marketers can now take advantage of the latest AI technology and put out higher quality campaigns quicker than ever before. But with so much innovation coming out every day, how can you use artificial intelligence to drive real impact?

3 Ways Artificial Intelligence Is Changing Local Marketing

Channel marketers often provide disparate point solutions to their affiliates (think advisors, agents, dealers, franchisees, retailers, etc.). This can be a daunting task, as it is impossible to stay on top of every new solution that comes along.

But with you have multiple AI-based solutions that can help streamline the process for channel marketers by taking care of all their needs in one place.

Here are the 3 ways AI is revolutionizing local marketing:

Generative AI for Local Marketing

Generative AI can help businesses create content quickly and easily, ranging from local flyers to blogs to review responses and even in-flight display campaigns. By combining large language models such GPT-3 with customer machine learning algorithms for compliance, generative AI can generate detailed content from just a few words. This removes previous barriers that local businesses had and allows them to produce high-quality content quickly without sacrificing quality, accuracy, or compliance. And since content creation can be done without human input, it saves time and resources while still producing impressive results.

Recommendations for Customized Experiences

AI-powered recommendations are becoming increasingly popular in the world of local marketing. These recommendations are based on data gathered from customer interactions with the business’s website or app and allow them to provide customized experiences tailored specifically to the customer’s individual needs. With AI, you can align the corporate marketing team with the local affiliate through these customized recommendations. AI-powered local marketing can ensure tactics are executed at the right time and target the right persona.

AI-Assisted Automated Workflows

AI-assisted workflows are helping businesses streamline their processes by automating mundane tasks. Setting up campaigns, refining copy for each channel, submitting fund approvals, and ensuring compliance can be time-consuming AI-assisted workflows help free up time so you can get back to running your business.

Implement AI Into Your Local Marketing

By weaving artificial intelligence seamlessly into our technology, BrandMuscle is transforming local marketing. Now it’s faster and easier for businesses to create content, customize experiences through personalized recommendations, and automate mundane tasks through AI-assisted workflows.

As technology continues to evolve, so will your ability to use artificial intelligence within your local marketing campaigns. See why countless companies are turning to to optimize their local marketing presence.

You can learn more about infusing AI into your local marketing by joining our upcoming webinar AI is Revolutionizing Local Marketing: Here’s What You Need to Know. You’ll get a sneak peek into the future of channel marketing and understand the power of AI. Make sure you save your seat.

About the Author

James Morse

Senior Vice President of Product Management

James Morse bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as Senior VP of Product Management. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish. Prior to BrandMuscle, James held positions at Easy2 Technologies and Perceptis LLC. He holds a BS in Management and Economics from the Weatherhead School of Management at Case Western Reserve University.