Local Affiliates and Social Media Marketing - BrandMuscle

How To Help Your Local Affiliates With Social Media Marketing 

73% of marketers believe social media marketing is effective for their businesses.

That’s because social media can drive major results. But knowing social media is effective and making the time to manage your social media are two different things. Especially for your local partners.

As a business with local affiliates, it’s your job to make social media easy for your affiliates. That can be as simple as providing them with brand-compliant content or as in-depth as offering do-it-for-me (DIFM) social media programs that post branded and localized content on their behalf.

Want to get your local affiliates the social media support they need? BrandMuscle is here to help.

Your Local Marketing Social Media Solution

At BrandMuscle, we’ve been helping small businesses increase their local brand awareness with organic social media for over a decade and have the experience to help your affiliates engage more consumers.

Social media pages are your local affiliates’ online storefront. Consumers search social media sites for local business hours, contact information, promotions or specials, and timely updates. In fact, 82% of consumers prefer to search on social media over traditional search engines like Google or Bing. They are already browsing social media sites, so it just makes sense that they’d search for businesses there too.

BrandMuscle’s programs are not one-size-fits-all because we know that small businesses have different needs and different internal capabilities. Check out some of our program options below but know that we can customize everything to fit your needs.

Types of Local Affiliate Social Media Programs


BrandMuscle can set your affiliates up with our state-of-the-art social tool that allows them access to your branded content, local article sharing via RSS feeds, conversation monitoring on their social media posts, and reporting that is updated daily.

This empowers your affiliates to post across all of the top social media sites and even schedule posts to hundreds of locations at the same time. If you don’t have branded content to share with your affiliates, don’t worry — we can help write that for you too.


Small business owners are busy, so they like programs where someone else can take daily tasks off their plate and execute for them.

At BrandMuscle, we handle all the content posting on behalf of your local affiliates and can manage social at scale to save you time and money. We’ll customize branded posts with the local affiliate business name, website, address, and phone number.

BrandMuscle also has packages that include weekly hyper-local posts from the affiliate’s town. These posts have received over 400% higher engagement than branded promo posts amongst our customers. Plus: Local employee or customer spotlights receive more than 1,000% higher engagements than branded promo posts.

Custom Concierge

BrandMuscle offers a wealth of options for affiliates who want strategy support, regular calls, and reporting analysis. We even help affiliates with responses to consumers, boosting their organic posts and executing influencer marketing at the local level. Our team has broad experience writing content, providing best-practice webinars, and supporting affiliates through strategic and troubleshooting calls.

Get Expert Social Media Marketing Support

If you’re one of the many marketers who knows that organic social media marketing is important but struggles to find the time needed to focus on providing your affiliates with the necessary tools, content, and support — BrandMuscle can help.

Get in touch today to learn more about our tools, strategic services, and affiliate support.

About the Author

Rachel McGann

Director, Digital Strategy

Rachel has 14 years of digital marketing experience in content writing, social media management, and developing localized organic social programs for corporations and retailers. Her expertise encompasses many industries, including retail, telecom, financial services, healthcare, insurance, and automotive.