Donut Franchise Brand Management Success Story
Duck Donuts Improves Speed-to-Market and Increases Customization for Franchisees
Challenge
To sustain its rapid growth, Duck Donuts needed to better support its franchisees’ marketing efforts. The company was seeking easy-to-use tools that would help franchisees boost brand awareness in their local communities.
Solution
Duck Donuts leveraged BrandMuscle’s Brand Management solution, which reduced the need for corporate-generated, one-off, and custom marketing requests. Duck Donuts franchisees can now order in-store promotional signage and marketing kits, access brand-approved artwork and logos, and create fresh marketing assets quickly to drive traffic to their stores. The corporate marketing team has gained more time to focus on strategy and growth opportunities as a result of the efficiencies gained by using our platform.
Results
96%
franchisee engagement rate
3x
increase in template accessibility
135K+
potential creative assets from 1 template
6
hours/day of strategy time gained
