Insurance Digital Marketing Success Story
National Insurer Drives Leads Using BrandMuscle’s Digital Marketing Program
Challenge
No matter how successful an insurance company is, generating new business remains a constant challenge. An agent at an insurance leader came to us with the goal of driving new leads. She’d invested in SEO and digital marketing services with another company for several years and was looking for a different approach to expand her reach. Our digital marketing program offered an effective solution, by targeting relevant keyword searches on Google and serving localized text ads, as well as Facebook and Instagram Lead Generation Ads that targeted potential customers in their specific market.
Solution
Although the goal of this program, at any level, is generating leads, this particular agent enrolled at the highest investment level. Before her six-month commitment ended, our program generated enough new business for her to not only increase her investment, but to recommend the program to another agent, who enrolled at an even higher spend level. This agent’s campaign has outperformed all industry standards for these digital marketing tactics and reaffirms that in order to make money, you have to be willing to spend money.
Results
2678356
Facebook impressions
29009
Facebook clicks
$2.94
Average cost per click for Facebook ads
1.08%
Average Facebook click-through rate
9736
Google Ads impressions
3.11%
Average Google Ads click-through rate
$12.48
Average cost per click for Google Ads